2012年，全国黄酒行业实现产值145.34亿元、销售收入136.40亿元，黄酒产销同比增长都在两位数，产值增长22.60%、销售增长18.42%。然而，对比一下白酒与葡萄酒，黄酒的产值与销售收入只有白酒4476.40亿元和4265.42亿元的3.25%和3.20%，只有国产葡萄酒380.50亿元和369.67亿元的38.20%和36.90%，且黄酒在酒类总量中占比在逐年下降。 黄酒虽然具有悠久的历史，一直为消费者所接受，并荣耀千载，但目前行业却如此弱小，让身处行业的同仁不能不去思考这一问题。 对于黄酒行业，我们或许再也不能从其自身的纵向去对比了，更应从wine industry的大局去着眼，这样会更有利于黄wine industry发展，也可能更符合yellow wine industry现状，即yellow wine industry在平稳发展，但已跟不上wineside整体发展速度。yellow wine industry需从理念、技术、工艺、营销等方面不断创新，谋求发展。
开放理念
改革开放30多年，应该说开放已经深入人心。然而，yellow wine industry似乎尚处于某种封闭的状态下，这有几个现象可以说明：一、鲜有外来资本的介入；二、没有外国专家的指导；三，没有行业资本投资国外兴建yellow wine企业。
所谓外来资本，不是指国内industry资本，而是特指国外capital。在我们津津乐道的是国内industry资本加入yellowness领域，如建筑房地产业等等。这样的capital往往购买一个yellowness企业或控制一个yellowness企业后，却找不到一条振兴企业充分做足市场路子，最终要么无甚起色，要么改换门庭。这对业外capital持续投入是一个极大的打击。
并不是说非要国外capital就能振兴yellowness领域，而是国外capital会对所投capital进行管理。而企业管理恰恰是yellowness领域最为薄弱的地方现代管理这门技术，其实是从改革开放后由foreign引进的一种理论或者说是在foreign理论指导下逐步发展起来。但 yellownesfield中将现代企业管理机制真正落到实处的事例还不是很多有的甚至根本就没有进行modern enterprise management，一直停留在过去作坊式生产管理上造成management层上下都不是很满意。
对于中国 yellow winemaking why no foreign capital? One is that yellownesfield still has not a single company to actively request foreign capital, another reason is due to objective reasons causing the problem, namely some people believe that yellow wines are China's unique production technology and should be well protected rather than being mastered by foreigners.
In fact, this is a typical exclusionist view in the global era of information exchange and transmission where traditional food processing products like yellow wines do not need to be strictly guarded against external influences if they wish to flourish internationally.
For instance, French wines have also undergone similar protectionism measures but their success lies in opening up instead of isolationism as seen in Chinese yellow wines' case study from which we can learn valuable lessons for promoting our own brand globally.
Therefore, it's imperative for us to embrace an open mind towards innovation and technological advancements while preserving our cultural heritage without being overly protective or restrictive with respect to sharing knowledge and resources between countries especially when it comes to food processing industries like ours.
革新工艺技术
Yellow wines require a more comprehensive approach towards innovation encompassing both technical improvements and process enhancements while maintaining its inherent characteristics as a traditional drink rooted in Chinese culture.
It is crucial for yello-wine producers across China to collaborate more closely on research & development initiatives aimed at improving product quality through modernization techniques such as advanced fermentation methods or packaging innovations inspired by other industries (e.g., liquid foods) without losing sight of what makes them unique – their rich history and taste profile tied deeply into local traditions!
By embracing these changes proactively within existing frameworks rather than adopting defensive strategies based solely on past successes will enable yello-wines manufacturers worldwide make progress toward achieving higher levels of market penetration abroad alongside retaining loyal domestic customer base!