在2020年，Ramazzotti作为保乐力加旗下的品牌，凭借其稳定的销售和创新产品，如推出的Ramazzotti Crema，成功蟬聯了特种烈酒品牌冠军头衔。随着消费者在疫情期间尝试制作自己的鸡尾酒，对于特种烈酒的兴趣再次上升。尽管市场面临挑战，但Ramazzotti凭借其堡垒Amaro、Aperitivo Rosato以及Crema的表现，在全球范围内保持了110万箱的销量。此外，Crema的推出不仅帮助公司进入了有吸引力的奶油利口酒领域，还吸引了新的消费者群体。
Alejandro Mazza表示，这项创新让他们能够进行市场拓展，并且对未来充满信心和热情。他指出Aperitivo Rosato在智利开胃酒市场中占据领导地位，并已成为“三年之内的生活方式品牌”。同时，该公司也看到了美国市场的潜力，将开发Aperitivo Rosato并在餐厅和鸡尾酒吧销售Amaro。
相比之下，大多数其他品牌都经历了一年艰难的情况。Jägermeister报告减少18.2%至700万箱，为五年来最大跌幅，而Campari Group的大型竞争对手Aperol则出现了过去五年来的首次下滑。百加得马提尼苦艾酒和Ricard茴香酒同样呈现下降趋势。
以下是各个品牌2016-2020年的销量数据：
| 品牌 | 所有者 | 2016 | 2017 | 2018 | 2019 | 2020 |
| --- | --- | ----:---:---:---:----:-:-:-:-::-::-::-::::--::-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------__________________________________________________________________________________________________________________------------%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%____________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Armand de Brignac
Moët Hennessy
Veuve Clicquot
Dom Pérignon
LVMH
The Glenlivet
Pernod Ricard
Chivas Regal
Pernod Ricard
Johnnie Walker
Diageo
Baileys Irish Cream
Diageo
Tanqueray No. Ten
Bacardi
Grey Goose Vodka
Bacardi
Absolut Vodka
Pernod Ricard
Ketel One Vodka
Diageo
Smirnoff vodka
Diageo
Captain Morgan Rum
Diageo
Jose Cuervo Tequila
Proximo Spirits
Bombay Sapphire Gin
Bacardi
Belvedere Vodka
Moët Hennessy
Note: All data is in millions of cases (9L).