无酒精啤酒正迎来市场的关注热潮。据IRI数据显示，在2021年12月26日之前的52周内，美国多个零售商店的无酒精啤酒销售额增长了24%，总销售额达到2.365亿美元。这一增长虽小众，但显现出其潜力。IWSR饮料市场分析报告指出，2021年，无酒精类和低酒精类产品（包括啤酒、苹果酒、葡萄酒、烈酒和即饮饮料）在10个主要市场中共计销量增长6%，其中啤酒/苹果 酒占了75%的份额。预计，无酒精啤将继续推动增长，并预测2021-2025年期间复合年增长率(CAGR)为11%。
ResearchAndMarkets.com在其《2021年无酗清浓度啤酒店市报》中对未来展望进行了预测，估计到2025年，该市场将达232.7亿美元，复合年增 长率为8.7%。从150.9亿美元（2020）到166.5亿美元（2021），以10.3%两位数复合年增长率计算，该市场呈上升趋势。
消费者健康意识提升是驱动这一趋势的一个关键因素。在NielsenIQ 2022年的消费者前景报告中，有61%的人表示，他们在未来12个月里会更加重视身体和心理健康，而29%的人正在积极寻找更健康的选择。此外，无酗清浓度啤酒店品味改善也是推动因素之一，这使得这些产品成为那些追求相同风味但不含有酗成分的人们理想选择。
Healthier and premium products are also driving the market, as consumers are willing to pay a premium for products that they perceive as healthy, according to ResearchAndMarkets.com.
While the outlook for no-alcohol beer is promising, some experts remain cautious about its long-term prospects. The production base of no-alcohol beer is still small, at less than 1 percent of total beer production.
Despite expanding distribution channels and strong growth rates, this is not an explosive growth scenario. As innovation in the no-alcohol beer market continues and consumer acceptance of major brands entering the space increases, future sales may face pressure.
Additionally, competition from other no-alcohol categories, broader acceptance of no-alcohol beer by consumers and challenges in distribution could impede the potential for growth in this area.
Only time will tell where this market will go; opportunities exist but so do challenges.(article)