我国生产葡萄酒和白兰地老酒的企业，真正能连续做到百年的只有一家。中国白兰地老酒的珍贵价值还有待深度挖掘。中国酒业协会常务副理事长王琦说，曾宇也认为，特色酒的收藏将成为未来陈年酒收藏的新风向。
今年在上海举行的中国国际酒业博览会上，一套70年代的老八大名酒拍下了80多万元。一瓶60年代的老茅台就值这个价。2011年，被誉为中国茅台酒收藏第一人的赵晨先是以万元的价格拍下了一整箱12瓶1985年的“酱瓶茅台”。同年，在贵州省举行的首届陈年茅台酒拍卖会上，他又以890万的价格拍走了一瓶汉帝茅台酒，刷新茅台酒的拍卖纪录至今。在茅台酒的带动下，酱香老 酒 的价格一飞冲天。
2011年9月4日，在贵州省宏运拍卖公司举行的一场中国名 酒 拍卖会上，一 bottle 1935 year old, about 400g of Lai Mao wine was sold to Ningde City businessman Lai surname for a record-breaking price of 1070 million yuan, earning the title of "China's Best Bitter Wine". The Chinese old wine market started from scratch and grew by 50% each year. Last year's sales reached 500 billion yuan, and this year it is estimated to be around seven or eight hundred billion yuan.
This November, Chen Yusheng, a renowned connoisseur of aged spirits and author of China's first book on collecting and investing in aged white spirit said that half of the market is made up of white spirit. However this year's China International Wine Expo was different. A domestic company announced its plan to repurchase white spirit at market prices for the first time.
The factory Zhangjiuquan Shaoxing Liquor Co., Ltd (hereafter referred to as Zhangjiu) declared that they would buy back their valuable wine worth millions at an exchange rate similar to that of Cognac, considered the world’s most expensive brandy. Although Chinese baijiu may not have the same reputation as French Cognac or Scottish whisky but they are still highly sought after in China with over 30% global market share.
However due to several reasons including high production costs such as complex processes like double fermentation which requires multiple years aging in oak barrels; competition from international brands; limited consumption areas & scenarios within China; long history but low recognition domestically compared internationally leading many domestic companies hesitant about developing their own baijiu products resulting in them being undervalued globally until recently when some domestically produced baijius won prestigious awards such as Brussels International Spirits Competition Gold Award & German Drink Business Magazine’s Global Baijiu XO Blind Tasting Championship sparking renewed interest among local producers who are now working hard towards creating high-quality premium baijis through innovative techniques while also reevaluating the value of their existing stocks stored for decades-long periods like Long White Spirit produced by Changyu Group whose bottles can sell for upwards $2k per unit - comparable pricing found amongst Scotch Whisky collectors worldwide where rare single malt bottles fetch tens if not hundreds thousands dollars during auctions!