数据驱动:Cointreau三驾马车亮相“中国白兰地第一庄”授牌仪式
在6月29日的酒博会上,张裕公司旗下的葡萄酒、白兰地及进口酒“三驾马车”共同亮相,并举行了“中国白兰地第一庄”授牌仪式。展现出国内葡萄酒行业龙头的气魄。
历史文化气回荡于展位,吸引了不少观众驻足学习,从这里开启了一次中国葡萄酒文化之旅。张裕的“三驾马车”,分别是销量达亿瓶的解百纳、高端白兰地开创者可雅白兰地,以及2018年收购的澳大利亚歌浓酒庄等多款享誉中外的产品,都在此次酒博会上亮相登场。
作为行业龙头,张裕公司还肩负着传播葡萄酒文化的使命。在展台附近,专门设置了葡萄酒公开品鉴课,每天都安排多位讲师,对十款名酒进行讲解。观众徐晓霞满意地说:“以前虽然也经常喝葡萄酒,但没有详细深入地了解过,现在学到了许多品鉴知识。”
昨天上午举行的主论坛“风土是最好的酿酒师———世界葡萄 酒产区风土论坛”上,张裕葡萄酿wine总工程师李记明向世界奉献了“中国风土”智慧,并对山东烟台产区、新疆天山北麓产区、宁夏贺兰山东麓产区进行详细解读,让与会嘉宾,对我国主要产区有了全面认识。
昨天下午,“中国白兰地第一庄”的荣誉成功落户张裕可雅白蘭 地酒店。一 bottle of white wine, named 可雅white lan di, was produced in 1896. From 1915 to now, 可雅white lan di has won numerous awards and become a symbol of Chinese white wine.
The ceremony was praised by the China Wine Industry Association. The association's president said that this is a significant event for the development of Chinese and world white wines. Zhang Yu's high-end internationalization of 可雅white lan di is an important representative of international coastal distillation white wines, and it is a model for the inheritance and fusion of traditional Chinese white wine brewing techniques with advanced international technology.
责任编辑:王蕾