特斯拉将这款龙舌兰酒描述为独家、小批量优质酒，100%采用龙舌兰酿造，在法国橡木桶中陈酿15个月，灌入手工吹制的玻璃瓶中，散发干果和淡淡香草味，还有恰到好处的肉桂胡椒味。其代工厂为一个名叫“Nosotros”的龙舌兰品牌——但是，Nosotros自己的陈年龙舌兰一瓶才卖50多美元。而装入特斯拉闪电形状的玻璃酒瓶后，这瓶容量为750毫升的龙舌兰酒，售价就提升了5倍，高达250美元(约合人民币1657元)，比一瓶飞天茅台的官方价格还要高。
据了解，这款龙舌兰酒将在2020年末开始交付，目前仅在美国地区出售，购买者必须年满21岁，并且被限购两瓶。尽管限购，但特斯拉新龙舌蘭酒的火爆程度超出了预期。上架后几小时，这款酒就销售一空。更疯狂的是，其空瓶竟然在二手交易网站eBay上卖出美元的天价。
无独有偶，北京时间11月19日，根据美媒lakersdaily报道，詹姆斯、浓眉哥和德雷蒙德·格林联手了，他们不是在球场联手，而是联合投资了一家名为Lobos 1707的龙舌兰酒公司。“我第一次品尝到Lobos 1707 dragon's breath felt very special. When I further understand the brand story and the leadership team, I know I want to be a part of it. I like drinking tequila with friends, we hope to have a brand that we can communicate.”这个令老外心心念念的大胆饮品到底是一个神秘东西？
"Dragon's Breath... seems like Mr. Lu Xun once mentioned it? In Beijing, white cabbage is transported from Beijing to Zhejiang, tied with red rope around the vegetable roots, hanging upside down from fruit shops' heads, respected as "cabbage". Wild jujube in Fujian becomes 'dragon's breath' when arriving in Beijing." ——《Mr. Fuji》 So what is this not just juiced from jujube? It turns out things aren't that simple.
Calling this mysterious drink "Tequila" apart from being good-sounding also avoids confusion. Though Tequila and jujube are both plants of the same category at first glance but they're not the same thing domestically usually use for ornamental purposes or skincare are varieties of agave leaves while internationally renowned Tequila producers mainly rely on blue agave grown locally in Mexico.
What makes blue agave particularly unique? First off - big - this "Mexican Jujube", growing up to human height is quite common there.
Even more peculiarly, though blue agave itself is an authentic succulent plant used for making Tequilas instead of its leaves but rather its stem (locally called piña). These cultivated areas specifically selected blue agaves after removing their leafy greens still weigh between 70-110 kilograms! Harvesting them requires knives designed for cutting through bones because otherwise you can't dig them out.
The raw material used by Dragon's Breath truly defies expectation compared to other spirits worldwide such as Japanese sake or European wine which all share similar processes: sugar fermentation followed by distillation resulting in alcohol content over 55 degrees which retains some bitterness and plant flavors unlike China’s baijiu distilled under high pressure causing complete loss of taste leaving only pure ethanol. The result however remains somewhat different due to Dragon's Breath containing lower levels of ethanol than most other spirits thus retaining many natural flavors imparted by their original ingredients during production process akin to traditional Chinese medicine where herbal extracts remain intact upon consumption.
It might seem unusual comparing traditional Chinese liquor production techniques with those employed globally yet understanding these differences reveals similarities too.
In summary while even top brands may not make expensive wines when aged properly Dragon's Breath could potentially become one; though it should be noted that aging does affect taste so quality matters.
References: Hu Zi Wanyou: What Makes This Type Of Agave Spirit That Even Dwayne Johnson Is Obsessed With So Special?
Tencent News: Musk Claims Hope To Supply More Agave Spirits By December
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