我国生产葡萄酒和白兰地老酒的企业,真正能连续做到百年的只有一家。中国白兰地老酒的珍贵价值还有待深度挖掘。中国酒业协会常务副理事长王琦说,曾宇也认为,特色酒的收藏将成为未来陈年酒收藏的新风向。

今年在上海举行的中国国际酒业博览会上,一套70年代的老八大名酒拍下了80多万元。一瓶60年代的老茅台就值这个价。2011年,被誉为中国茅台酒收藏第一人的赵晨先是以万元的价格拍下了一整箱12瓶1985年的“酱瓶茅台”。同年,在贵州省举行的首届陈年茅台酒拍卖会上,他又以890万的价格拍走了一瓶汉帝茅台酒,刷新茅台酒的拍卖纪录至今。在茅台酒的带动下,酱香老 酒 的价格一飞冲天。

2011年9月4日,在贵州省宏运拍卖公司举行的一场中国名 酒 拍卖会上,一 bottle 1935 year old, about 400 grams of Lai Mao wine was sold to Ningde City businessman Lai surname for a staggering price of 1070 million yuan, topping the "King of Chinese Baijiu". "The Chinese old wine market starts from scratch, with an annual growth rate of 50%, reaching a sales scale of 500 billion yuan last year and approximately 700-800 billion yuan this year," said Chen Yu at the end of November. He is a connoisseur of aged spirits and author of the first book on collecting and investing in aged white liquor in China.

This year's China International Wine Expo differed from previous years. The first domestic purchase-back ceremony for white liquor old wines was launched. In response to private collections held by civilians including one dated back to 1915 that won a Panama Award, Zhangyu Shaoxing Liquor Co., Ltd (hereafter referred to as Zhangyu) announced that it would exchange millions worth of wine for these treasures. A reporter from Century Weekly noted that this price tag is roughly equivalent to the estimated value - £1 million - given by some experts for what they consider the world's most expensive Cognac: Brugerolle's '1795' eau-de-vie.

According to an interview conducted by Century Weekly, while Zhao Zhen has been hailed as China's No.1 collector or investor in Moutai baijiu since his acquisition in November 2007 at ¥1000 per bottle (equivalent then to $120 USD), he began buying Moutai baijiu only after watching several documentaries about its production process which made him curious about how such high-quality baijiu could be produced so cheaply.

In addition, other factors have also contributed significantly towards Moutai baijiu becoming more popular among collectors than other types of alcohol:

Quality control measures were put into place over time.

Standardization enabled mass production.

The company remained family-owned until going public in September 2008.

It had no major scandals or quality issues during its history.

Its iconic packaging helped create brand identity.

Moreover, due to cultural factors like Confucianism emphasizing moderation but not abstinence and social gatherings often centered around food and drink consumption where high-quality beverages are appreciated; coupled with economic growth leading consumers seeking luxury goods; all these factors have contributed greatly towards increasing demand for premium products like Moutai BAIJIU.

In conclusion while there may be room left for improvement especially when it comes down pricing strategies considering supply chain management costs & ensuring consistent quality across all products lines & product range extension through strategic partnerships & joint ventures along with further enhancing global distribution networks will help maintain competitive advantage against international competitors who might potentially threaten their market share if they fail to keep up with evolving consumer preferences.