源于人民网湖南频道,酒鬼酒公司副董事长、总经理郑毅致辞。图片由受访单位提供,“金内剑”沉浸式体验活动现场。受访单位供图。在湘西凤凰县听涛山畔,6月20日,“美谷悟”金内神沉浸式体验活动举行。这场盛会让200余位嘉宾以戏剧、舞蹈艺术的形式感受了多姿多彩的民族文化,与“金内神”,一瓶精品酒独特品牌文化相融合。这是酒鬼酒与华志酒继2022年6月推出“金酒鬼”之后的第二次强强联合。郑毅在致辞中表示,两家公司文化认同、品牌信任、优势互补,将结出金色的果实,展现风采。
尊敬艺术,品味文化之美,这项活动紧密结合了湘西传统文化。苗鼓的声音展示了苗族人的热情和活力。“表演”与“宴会”相融合,以舞蹈代替文字,让来宾了解到酒鬼酒如何在湘西自然人文精神中孕育并成长。
1987年,在凤凰古春书店设计的黄永玉创立了以超越物质为价值追求的中国白 酒品牌——酒鬼酒,从而开启了中国白 酒品牌文化属性先河。
2023年,《金内餐》发布会将在凤凰古城南华山脚下的一个山谷里进行,我们将以艺术方式致敬大师求真、求善、赏美、快乐的人生哲学。
据悉,“真内参酿造采用最复杂和独特的‘13526’工艺,由大师精心酿造勾兑而成,并藏于西部独特地貌中的利达洞。湖南。“真内人参”的意义不仅是对时间价值和收藏价值的一种迭代传承,也是五代工匠八次技术升级的一种迭代传承,是一种新的表达方式。”
此次合作结合了品牌协同与增长潜力,为消费者提供优质服务的是华致wine有限公司,一家拥有深耕销售渠道运营专业团队并建立全渠道营销网络体系全国直供网点超过3万个的大型企业。
华致wine副总裁杨武勇表示,他们坚持做品牌文化推动者市场运营合作者,更重要的是成为消费者之间桥梁纽带,为消费者提供优质服务。“Gold Inner Sword" bottle is made of sandblasted gold, continuing the classic design of Inner Sword wine, with a golden rope and special elements such as wax finish, making it even more classic.
"Golden Wine Ghost" and "Golden Root" are among the high-end wines in the Golden Series products of Hua Chi Wine Company. The strong point of Hua Chi Wine's specialty stores is C-end operation. Yang Wu said that by selecting high-quality wines, they can meet the personalized needs of core consumers for high-end and rare products and actively empower brand-name wines.
As a premium white wine brand with deep cultural roots, Yiqui has been consistently pursuing its strategy to focus on quality operations. It has not only deepened its cooperation with Hua Chi Wine but also explored cultural connotations and market potential, continuously enhancing brand value through mutual promotion between brands to increase growth potential.
Based on the genetic makeup of famous wines and cultural genes, this laid a solid foundation for the development of "Inner Sword". (Liu Shan & Liu Jie)