竹叶青营销公司总经理武爱东在保健酒联盟品牌采风活动首站——汾酒站采风团座谈会上指出，要想将竹叶青做大，就必须弥补渠道短板。对此，竹叶青将结合中央及省委精神，尝试从营销公司层面进行混合所有制改革，引进有实力的战略投资商和渠道商进行合作，通过联合发挥合作商的渠道优势，激发国有企业的内在动力。汾酒股份有限公司总经理常建伟也表示，2017年是汾酒提速提质的发力之年，旗下保健酒竹叶青也要步入快速发展轨道。未来还将计划竹叶青品牌分拆上市。
保健酒行业发展遇瓶颈：增速慢但仍有空间中国酒业协会副秘书长王祖明、保健酒联盟秘书长、劲牌公司总裁助理吴刚，以及海南椰岛、河南养生殿酒业、南通颐生酒业等保健酒联盟成员企业也出席了本次活动启动仪式并在采风座谈会发表讲话。在会上，每位与会人士均分享了对保健wine industry development current situation and trends.
Will the launch of the marketing campaign for Yutian Qing at the first stop of the brand sampling activity of Health Wine Alliance, held at Fenjiu Station, mark a new era in promoting this health wine? The event was attended by Wu Aidi, general manager of Yutian Qing Marketing Company; Chang Jianwei, general manager of Fenjiu Group; Wang Zuming, vice-secretary-general of China Spirits Association; and other representatives from member enterprises. They shared their insights on the current state and future prospects of health wine industry.
